On_the_Web Solutions

Today’s consumers are using online resources to make informed, car-buying decisions.

Are you connecting?

How can your dealership remain relevant and profitable in the ever-changing world of digital marketing? By teaming with a partner who understands digital dominance. Let us help you with a comprehensive, customized program that drives leads and boosts your pay-per-click advertising ROI. Our On_the_Web Solutions, paired with our premium On-the-Lot Services create a complete, compelling online presence that brings customers to you.

Video SEO
Reputation Enhancement
Secret Shops
Social Media



Video SEO

85% of customers are more likely to purchase after watching a product video

Increase Google search results and keep customers engaged with up-to-date, relevant, and informative content. Not only do our videos showcase your happy customers, stellar service and popular vehicle models; they’re also programmed for search engine optimization (SEO). That means, your videos appear higher in search results lists than your competitors. Our Video SEO program increases the chance that your dealership will appear on the first page by 53%. Video packages include a minimum of:

• 4 customer testimonial videos, 2 service-related videos, 2 model-specific videos
• Progress reports on how your videos rate in Google search results


Reputation Enhancement

68% of car shoppers said online review scores impacted their dealership choice

What are customers saying about your dealership? Online reviews can have a powerful impact on your success. Ensure that impact is a positive one with our Reputation Management services. Get a complete solution for monitoring, reporting, and increasing positive reviews. You’ll also get an alert when a negative review is posted, enabling you to take quick, responsive action. Our Reputation Management reporting includes easy-to-read data results on overall customer participation, overall conversion percentage, and a breakdown of conversion for each individual review platform. We guarantee that this solution will increase your overall review score on at least one review platform in 90 days, or we’ll give you your money back.

• Custom review form designed to manage your online reputation
• Monitor your online reputation 24/7 across review platforms
• Increase the number of positive reviews your dealership receives each month
• Boost overall review scores across review platforms, detailed in a monthly report
• Receive daily alerts to new reviews, facilitating timely, responsive action
• Optional tailored responses to online reviews, posted on your behalf


Social Media Enhancement

43% of customers say they visit at least one social media site before making a purchase.

Give your followers fun, informative content that keeps your dealership top of mind for potential buyers. We post content to Twitter, Google+ and Facebook three times a week and can tailor that content to general industry information or dealer-specific specials or events. Our program also includes a weekly blog post with topics that are relevant to your brand or industry.

• Increase indexed links by 97%
• Keep your dealership top of mind for Twitter, Google+ and Facebook users
• Use social media to share news of dealer specials and events


Secret Shops

How well does your sales team respond to online inquiries?

When it comes to measuring the effectiveness of your online presence, it’s important to understand how your sales staff interacts with potential customers online. Our Secret Shops service offers insight into that process by generating customer inquiries and measuring the resulting response and engagement activities from your sales team member. We also measure the same activity from your competitors and provide a monthly report.

• Mock customer inquiry to gauge sales response
• Monitors online lead process including emails, phone calls and other data
• Measures response in relation to competitor activity